The Estonian media system involves both private and public media channels. Estonian Public Broadcasting (Eesti Rahvusringhääling, ERR) was established in June 2007 by merging two public service broadcasting organisations – Eesti Televisioon and Eesti Raadio.
Estonian Television (ETV) is the national public television broadcaster, and was established in 1955. ETV supports Estonian national culture and keeps an archive of the unique aspects of Estonian culture. ETV is responsible for the information needs of the whole society and thus the programme is versatile and offers something interesting for various tastes. The films and imported programmes mostly have subtitles and are broadcast in the original language. This applies also to private television stations in Estonia.
Eesti Raadio is the Estonian public radio broadcaster. Eesti Raadio has assumed the responsibility of chronicling, upholding and introducing important events of Estonian national culture and history; of satisfying the needs of all of the country’s population groups for information, culture and entertainment; and to offer varied and balanced programmes. Eesti Raadio offers 5 different programmes, having different target groups and complementing each other, one of them in Russian.
The Association of Estonian Broadcasters (AEB) unites most Estonian private broadcasters and protects the interests of radio and television broadcasters. AEB has 19 members: 2 TV organisations (Kanal 2 and TV3), 15 radio organisations and 2 video production companies.
The Estonian print media is mostly owned by private companies. 6 daily nationwide newspapers are published in Estonia: Postimees, Eesti Päevaleht, Äripäev, SL Õhtuleht, Molodjož Estonii (in Russian) and Vesti Dnja (in Russian). The biggest weekly newspapers are Eesti Ekspress, Maaleht and Vesti Nedeli (in Russian). Several other weekly newspapers and 22 regional newspapers are published.
Magazines are published for very different target groups. There are several crossword magazines, many magazines for women, magazines about houses and gardens, magazines about sports, and many others.
Estonian and international newspapers and magazines are sold in bigger shopping centres and R-kiosks.